In lieu of a traditional product slideshow for Versace sunglasses, we worked with a renowned product photographer to create thematic scenes in which the product was the hero. The resulting piece performed so well on social that it attained CTR’s numbers typically seen only with editorial stories, while earning 50,000 page views on site. In additional to traditional traffic drivers, the photo-rich feature was promoted with a stop motion animation on Instagram.

Explore the story here.