Sephora

To celebrate the beginning of summer and the launch of Sephora’s new collection, we rounded up four influencers’ essentials for the season. From an on-the-go mom’s warm weather style staples, to a fashion blogger’s favorite luminizing moisturizer, the timeliness of the series resonated with readers while raising awareness of the new category of products. A simultaneous influencer-hosted series of Snapchat stories on the Cut brought the program to life across multiple platforms. The on site posts and Snapchat viewership combined for a total of 110,000 views.

Explore the story here.

 

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