In a first-of-its-kind collaboration, IBM’s Watson worked with design house Marchesa to create a “Cognitive Dress,” a dress that changed color in response to social media. As the official publishing partner, our studio documented the creation of the dress from research to red carpet. Through custom photography, and interviews with Georgina Chapman and IBM’s researchers, we produced a long form post that made a cognitive computing story relevant to 
the Cut’s fashion audience. The story was later refreshed with live updates and photos from the dress’ debut at the Met Gala.

Explore the story here.