To highlight Guinness’ unique use of nitrogen gas to create the perfect pour, we produced a six-part video edu-tainment series of liquid nitrogen science experiments. The series featured exploding tomatoes, frozen dog balloons, and a tutorial on making Guinness ice cream, and was hosted by the winningest Jeopardy! champion of all time, Ken Jennings.

We optimized the videos for both Facebook and on-site distribution, resulting in over 2.5M views, 5.6M impressions, and nearly 43k social engagements, while also earning the title of Brandtale’s “Best Of The Week.”

Explore the story here.