To coincide with Bulova’s “History of Firsts” campaign, we connected the brand with Vulture’s entertainment audience. The resulting “Music Firsts” story featured recording artists Vanessa Carlton, Parson James, and Jax revealing intimate stories, from struggles of identity to near-death health scares. As part of a multifaceted campaign, the custom story was complemented by targeted media, high-impact takeovers, high impact mobile units, and an editorial sponsorship.

Explore the story here.