Bravo’s Imposters

When Bravo created a larger-than-life activation at SXSW to promote the second-season premiere of its con-artist thriller Imposters, the Cut’s Instagram editor flew down to Austin, Texas to cover the action. Going behind the scenes at the experiential event, the New York Stories team created a custom video capturing the excitement and engaging audiences with playful tips about pulling off their own mini-cons in real life.

In addition to distribution of the full-length, social-first video through Facebook and Instagram, our Cut host (whose involvement lent an editorial halo to the content) led live coverage of the SXSW landscape on Instagram Stories and Twitter. Geo-fenced Instagram ads further drove foot traffic to the Bravo-sponsored activations in real-time.

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