For the launch of Bose’s QuietComfort® 35 Wireless Headphones, we created a themed feature in which tasteful product placement felt like a natural fit. The curated roundup of products, based on staff recommendations, provided genuine value to readers, especially when paired with the embedded Spotify playlist. The playlist created additional opportunities for user engagement and held readers’ attention, pushing the Avg Time Spent on this post to nearly four minutes.

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