Bite Beauty

To promote Bite Beauty’s Amuse Bouche line at Sephora, New York Stories executed an influencer-packed luncheon. The daytime event brought together 24 beauty and style influencers (with a total following in the millions), including makeup idol Patrick Ta, to celebrate the product over a spread of colorful, plant-based amuse bouche crafted by celebrity chef Amanda Cohen. Every detail of the event was customized with thoughtful style, from the beauty bar to the hand-illustrated menus. Outside, fans of the beauty pros attempted to catch a glimpse of their favorites, as the influencers themselves took to Instagram to document the afternoon. On the Cut, a custom recap article amplified the activation, complete with exclusive photos.

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